Digital Media: We can all agree that 2020 was an interesting year for marketing, as businesses turned to digital to reach new audiences and navigate a new normal where digital media consumption increased.
Businesses were required to adapt and prioritise their digital strategies to avoid falling behind in this new competitive and fast-moving environment.
This year, we expect to see the world of digital marketing expand and grow to new heights, as the digital space continues to cement itself as critical to the success of any brand or business.
The last two years have been particularly challenging for businesses all around the world and the use of digital marketing has been relied on like never before, but what does this mean for digital marketing in 2022?
These are our predictions for digital marketing trends for South African companies to look out for in second half of 2022:
The beauty of AI
AI marketing can understand millions of consumer data points in a split second and show the right creative to the right person at the right time.
According to Everage, there’s a study that showed that 99% of marketers say personalisation helped advance customer relationships, with 78% claiming it had a “strong” or “extremely strong” impact.
This may be surprising as LinkedIn has never been seen as big when it comes to social media platforms but it’s growing rapidly fast!
Here are a few stats about LinkedIn’s growth if you aren’t convinced –
According to LinkedIn Pulse, in 2020 LinkedIn had a 55% increase in conversations, a 60% increase in content creation, and a 43% increase in live streams!
LinkedIn is a trend that is hard to ignore, and you won’t want to! Marketing on social platforms can be hard to navigate but your business needs to get it right.
Virtual Events
There’s still time to leverage webinars in 2022, all you have to do is use a topic that’s of interest to your audience and get the ball rolling.
We suggest running a poll or survey with your clients to find out what their key interests are.
Keep it light, interesting, almost like a podcast, but with an audience.
Explore micro topics – topics that are very niche and specific to your customer’s needs.
Short Videos
Covid caused fundamental shifts in digital marketing. During the lockdown, consumers started to spend more time on their devices, which meant that they were more likely to engage with long-form content, including videos.
On average, a person is expected to spend 100 minutes per day watching online videos. That alone makes video content the most crucial part of any successful strategy. Combine it with the fact that we see an average of five times better results from video than static content and you’ve got a winning formula.
Our predicted trends for the other half of 2022 that we mentioned are sure to provide new challenges and new financial opportunities for marketers across the globe. To make sure you get your piece of the pie, you would need to stay up to date with the new trends and make sure your marketing and digital marketing skills are sharpened at all times.
Let’s talk about all things marketing and how you can elevate your B2B Business and brand. https://ladybugz.co.za/services/